Content Inc with Joe Pulizzi

I learned about SMART Goals from Brian Tracy almost 30 years ago. SMART goals are specific, measurable, actionable, relevant and time-bound. How's your goal-setting going? My methodology on . ------- Like this episode? SUBSCRIBE on , or . See...

The original "three legs of the stool" for publishing was online, in print and in-person. For today's content creator it's still three legs, but they've changed. Here's a great example of Mel Robbins and her "three legs" content creation strategy: a...

The craziest thing about humanity is that we are the only mammals that know there is a future and can set goals and achieve those goals, but most humans don’t do this. In this episode we break down Matthew McConaughey's Oscar award speech and see...

A special episode this week with Marcus Sheridan, author of the new book "Endless Customers." Marcus teaches us about the four-step process for creating more trust with our customers, positioning us as the most known and leading expert in our...

Beginning or stopping a habit is difficult at best. Sometimes we overthink it and become overwhelmed. Well, anyone can do anything for seven minutes. Try out this seven-minute method for the next habit you want to start or stop. ------- Like this...

While in Key West, Florida this month I've been to the best bars and restaurants in the area. The ones we go back to all seem to be known for something...and I can tell someone how they are different in an elevator pitch. I realized all these places...

During these trying times I think the best strategy is to create as many life options for yourself and your family as possible. In this episode, I talk about the four different options you have to increase your survival - audience, money, place and...

To succeed as a content creator, you need two things. First, you need to know what you are good at, and the combinations that make you unique. Second, you need to see where you can find your edge position (or tilt) and whether that edge can attract...