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Joe Pulizzi's Content Inc. Podcast

The podcast for content creators and entrepreneurs who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content.

Every Monday you get five minutes of wisdom on how you can build and grow your content business into a content empire.

500+ episodes since 2014.

Recent Episodes

Oct. 6, 2025

500 Weeks, Zero Excuses (516)

This week I’m reflecting on a huge milestone: the 500th episode of This Old Marketing with my friend and co-host Robert Rose. Five hundred weeks without missing an episode. How did we get here? And more importantly—what can y...

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Sept. 29, 2025

The Power of 15 Seconds (515)

For almost two decades, Joe Pulizzi was known as the content marketing guy . Then came fiction writing, creator support, and a mix of new projects that left him wondering—what do I really stand for now? This week, Joe shares ...
Sept. 22, 2025

Small Habits, Big Success (514)

This week’s Content Inc. is a little different. With the launch of my new book Burn the Playbook right around the corner, I wanted to share something I rarely talk about... the “little things” that made the biggest difference...
Sept. 15, 2025

What Is Your Tilt?

In this episode of Content Inc. , Joe Pulizzi shares a major shift in his work and thinking. For years, Joe was known as “the content marketing guy.” More recently, he’s been called the entrepreneur guy, the creator guy, even...
Sept. 8, 2025

Why Feeling Broken Can Be a Sign of Mastery (512)

This week on Content Inc. , Joe shares a powerful reminder for every creator: feeling “behind” or “not good enough” is not a weakness. It is often a marker of growth. Fresh off the afterglow of CEX, Joe reflects on a conversa...
Sept. 1, 2025

Stop Playing Small: The Creator Lessons That Hit Me Hardest at CEX (511)

I just got back from the 4th Annual Content Entrepreneur Expo (CEX) and my notebook is full. In this episode, I share the biggest lessons that every creator needs to hear: Why replies matter more than followers or likes How t...
Aug. 25, 2025

60 Days to Live Mentality

What if you only had 60 days left to live? In this episode, Joe shares one of the most powerful thought exercises he uses to cut through distractions and refocus on what truly matters...both in business and in life. Instead o...
Aug. 18, 2025

The 6 Mindset Shifts That Separate Creator Winners from Quitters

Most creators don’t fail because they lack skill or talent — they fail because they never make the mindset shifts that turn effort into results. After more than two decades in content entrepreneurship, I’ve seen what separate...