204: Seth Godin Is Wrong. We Don't Have to Create Art.
Content Inc. with Joe Pulizzi
In this episode, Joe, a proclaimed lover of Seth Godin, disagrees with Seth about creating art.
Instead, Joe dives into Disney's content strategy about what kind of content to actually create, and how anyone in any company can do what Disney did.
-------
Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.
Featured Episodes
![TikTok Is Killing Our Kids [and they know it] (468)](https://static.libsyn.com/p/assets/7/7/f/e/77feeb401f40d5aa/ContentInc_Podcast_3.jpg "TikTok Is Killing Our Kids [and they know it] (468)")
TikTok Is Killing Our Kids [and they know it] (468)
If you’ve been following my updates, you know how I feel about TikTok. What we feared was true is actually true. TikTok is significantly harming us and our children. And they knew about it the whole time. In this episode …
How to Build Your Content Marketing Empire [Special Episode] with Lou…
If you are trying to build a content empire, either as an individual creator or as part of a content marketing team, this episode is for you. Here's Joe guesting on Louis Grenier's amazing podcast "Everyone Hates Marketers." In this …
The 10k Creator Podcast (Episode 1) - The Content Entrepreneur's Mind…
In this first episode of the 10k Creator Podcast Show, Joe Pulizzi and Daren Smith introduce the show, how it came about, and explain how this podcast aims to help other content entrepreneurs grow their businesses from ground zero and …
10 Content Strategies for Content Entrepreneurs (309)
An overview of my keynote from Content Marketing World 2021, where I review 10 amazing opportunities/strategies where content entrepreneurs are out maneuvering content marketers.
The Secret of Jeff Bezos (264)
Most people forget that Amazon sold books for three years before selling anything else. This is exactly what a content entrepreneur needs to do to be successful.
How to Create a Competitive Advantage with Your Tilt (268)
Most businesses don't have a content tilt? For content creators, if you don't have a content tilt worth its salt, you'll never create a sustainable business model.
Do What You Say You Are Going to Do (263)
This lovely podcast comes courtesy of my wife, who gave us today's topic. Maybe one of my most important messages to date.