Case Studies Episodes

Trish breaks down the secret to her success on YouTube and how she generates multiple lines of revenue from building an audience through video.

I sit down with Brian Clark, one of the OGs of content marketing and content entrepreneurship, on how he started and grew his business into millions.

A fascinating interview with the three key members of Teach Better. Includes the origin story, audience-building techniques, revenue strategies and strategic planning.

An in-depth interview with Michael Jr. about his content-driven business, his mission statement, how he focuses on serving an audience, and his keys to content creation success.

An indepth interview with Kristen Bor, a content entrepreneur who created one of the leading "van life" destinations at Bearfoot Theory. Find out how she started and grew a blog into a content empire.

Anthony has built an audience-first, content-first business over many years. In this interview, find out how he did it, what he did to build a podcast network, and how EMI is driving revenue.

Joe interviews NLW, who produces one of the largest and fastest-growing macro and bitcoin podcasts on the planet.

An in-depth interview with Accidentally Wes Anderson founder Wally Koval on how he built the 1.5+ million strong Instagram presence...and how he's driving an entire business model around it.

An interview with the amazing Ann Handley, who built her newsletter to over 50,000 subscribers in just a few short years. She details how she did it, and what's next.

The first of a series of interviews with case studies from the Content Inc. book. Michael talks about how he used a content-first model to build a multi-million-dollar business.