The Sweet Spot Episodes

David beat Goliath because he played a different game. As content entrepreneurs, we can't fall into the trap of playing the same game as larger businesses. Time to rethink our strategies.

Teach Better is an extremely successful Content Inc. example. Why? They perfected their sweet spot from the start. Here's their case study.

Matthew Patrick went from zero to 12 million YouTube subscribers with a sweet spot now worth millions.