Episode 100: Why Nike Should Buy Grantland
Joe Pulizzi Shares Why Nike Should Buy Grantland Instead of More Ads
The recent announcement of ESPN's decision to shut down their site Grantland has caused a bit of a stir in the online world. In this episode of Content Inc., Joe Pulizzi shares why brands such as Nike or Under Armour should consider purchasing Grantland as part of their content strategy. With millions of dollars being spent annually on ads that interrupt viewers, listeners and readers, what could an already established site with great content targeted to your audience bring in terms of loyal customers and increased revenue? Perhaps it's time to look at already existing content platforms as part of your content strategy and move ad spend to a Content Inc. model.
Featured Episodes
10 Content Strategies for Content Entrepreneurs (309)
An overview of my keynote from Content Marketing World 2021, where I review 10 amazing opportunities/strategies where content entrepreneurs are out maneuvering content marketers.
Do What You Say You Are Going to Do (263)
This lovely podcast comes courtesy of my wife, who gave us today's topic. Maybe one of my most important messages to date.
The 10k Creator Podcast (Episode 1) - The Content Entrepreneur's Mind…
In this first episode of the 10k Creator Podcast Show, Joe Pulizzi and Daren Smith introduce the show, how it came about, and explain how this podcast aims to help other content entrepreneurs grow their businesses from ground zero and …
How to Create a Competitive Advantage with Your Tilt (268)
Most businesses don't have a content tilt? For content creators, if you don't have a content tilt worth its salt, you'll never create a sustainable business model.
The Secret of Jeff Bezos (264)
Most people forget that Amazon sold books for three years before selling anything else. This is exactly what a content entrepreneur needs to do to be successful.
How to Build Your Content Marketing Empire [Special Episode] with Lou…
If you are trying to build a content empire, either as an individual creator or as part of a content marketing team, this episode is for you. Here's Joe guesting on Louis Grenier's amazing podcast "Everyone Hates Marketers." In this …
TikTok Is Killing Our Kids [and they know it] (468)
If you’ve been following my updates, you know how I feel about TikTok. What we feared was true is actually true. TikTok is significantly harming us and our children. And they knew about it the whole time. In this episode …