Episode 104: What The Heck Is A Documented Content Marketing Strategy?
Joe Pulizzi Breaks Down The Key Elements of Writing Down Your Content Strategy
Doug Kessler of Velocity Partners says, "If you do not write down your content marketing strategy, it does not exist." Yet only 32% of marketers actually have a documented content strategy. In this episode of Content Inc., Joe Pulizzi breaks down the key elements you need when developing a written content marketing strategy for your organization. This is a critical component to your content marketing success, so be sure to take the time and get it in writing.
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