Episode 23: There Are No Overnight Successes: Social Media Examiner Origin Story {with Michael Stelzner}
Guest: Michael Stelzner, Social Media Examiner
The old adage of the overnight success is very often, if not always a myth. There are many twists, turns and lessons that take place over the course of months and years to make a successful company become a success. In this episode of Content Inc., Joe Pulizzi has Michael Stelzner share his origin story for Social Media Examiner. Hear how Michael took lessons learned from a previous business to pivot at the right time and build a Content Inc. company around social media.
Featured Episodes
![TikTok Is Killing Our Kids [and they know it] (468)](https://static.libsyn.com/p/assets/7/7/f/e/77feeb401f40d5aa/ContentInc_Podcast_3.jpg "TikTok Is Killing Our Kids [and they know it] (468)")
TikTok Is Killing Our Kids [and they know it] (468)
If you’ve been following my updates, you know how I feel about TikTok. What we feared was true is actually true. TikTok is significantly harming us and our children. And they knew about it the whole time. In this episode …
How to Build Your Content Marketing Empire [Special Episode] with Lou…
If you are trying to build a content empire, either as an individual creator or as part of a content marketing team, this episode is for you. Here's Joe guesting on Louis Grenier's amazing podcast "Everyone Hates Marketers." In this …
The 10k Creator Podcast (Episode 1) - The Content Entrepreneur's Mind…
In this first episode of the 10k Creator Podcast Show, Joe Pulizzi and Daren Smith introduce the show, how it came about, and explain how this podcast aims to help other content entrepreneurs grow their businesses from ground zero and …
10 Content Strategies for Content Entrepreneurs (309)
An overview of my keynote from Content Marketing World 2021, where I review 10 amazing opportunities/strategies where content entrepreneurs are out maneuvering content marketers.
The Secret of Jeff Bezos (264)
Most people forget that Amazon sold books for three years before selling anything else. This is exactly what a content entrepreneur needs to do to be successful.
How to Create a Competitive Advantage with Your Tilt (268)
Most businesses don't have a content tilt? For content creators, if you don't have a content tilt worth its salt, you'll never create a sustainable business model.
Do What You Say You Are Going to Do (263)
This lovely podcast comes courtesy of my wife, who gave us today's topic. Maybe one of my most important messages to date.