Episode 88: Heading Into The Trough of Disillusionment
Joe Pulizzi Breaks Down How Content Marketing's Adoption Works Within The Hype Cycle
Gartner's Hype Cycle is an adoption curve model that shows how a disruptive technology's adoption is implemented. In this episode of Content Inc., Joe Pulizzi breaks down where content marketing as a practice and industry falls today within the Hype Cycle and why this can be an opportunity for those that build a strategy and keep to a plan.
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