Literally opened my eyes to the world of Audience first Porducts

I first came across the term “Audience First” from the Author Blogger(The writer guy and Write of Passage)- Dave Perell. Though he is not a content marketer, he advocates that one needs to build an audience and then sell to it. I discovered Joe’s content Inc podcast almost accidentally. I think I discovered CMI first which led to his book which led to his podcast. Talk about content diversification!. Joe condenses the information about how SMBs should leverage content marketing to develop a narrative to a niche audience and win their trust by establishing themselves as a “Media company” and then after not mentioning anything about their product or trying to sell anything to the audience until You have won their trust. It takes a while to do all this but at the end of the day, You establish Yourselves as an authority in the chosen niche and generate content that aligns with this niche that helps Your potential customer. And Joe’s energy is a BIG plus. Overall a great listening experience.