It’s my map to success

It suddenly dawned on me: what Joe has laid out here - and is laying out - is a treasure map. A treasure map to the content marketing treasure that he followed with Content Marketing Institute, from its founding in April of 2007 to its acquisition by UBM (now Informa) in 2016, and what hundreds of others have followed to successful exits or resounding success. It really should be a paid podcast because the information here is too valuable to be free, frankly. Please keep on laying out the knowledge Joe!