Episodes

Content creators need to be like Norm Peterson from Cheers - they need to show up consistently AND be interesting. Every. Single. Time.

Once you build a core content asset, you need to diversify as quickly as possible. Disney's example is one we should all follow.

People think their audiences want shorter content. This is fake news. Successful Content Inc. and media brands deliver consistent, long-form content. Do you?

The COVID-19 Pandemic has caused an acceleration in the pace of change impacting colleges and universities. Content marketing is now in a perfect place to take advantage of the disruption.

Joe puts together a longer presentation about five key content strategies including buying content assets, enewsletter focus, the content tilt, building one base and creating more lines of revenue.

Robert Rose gives us an excellent answer as to how to measure content in terms of trust instead of transactions.

Twinsthenewtrend, the 19th, Bert Kreischer and Visible Voice books are amazing examples that may help you think about the opportunities in front of you.

Juggling too many balls? The answer isn't to juggle them faster or juggle even more balls. Create a time journal to find out which balls you should drop.

One of my favorites from the Content Inc. archive...15 tips and strategies for startups and SMBs. Any one of these will change your stars.

With the flood of federal reserve money in the US, the rich are getting richer and the poor are getting poorer. The economy over the next couple years will most likely be a disaster. You have some choices to make.

Media companies are starting to sell off properties. Even small deals are possible. This is a once-in-a-lifetime opportunity.

Every successful content marketing mission has three key components. Usually those that don't are just trying to sell you.

Professor Adam Alter believes there are no more original ideas. Thus, we need to use the art of recombination.

The three-step process of Record, Repeat and Remove is almost foolproof...and yet hardly anyone does it (except very successful people).

Business models that are supported through mostly advertising are killing our society. Here's what you can do to help.

Most people make the safe decisions because society tells us they are right. Unfortunately, we all need to start pulling the goalie.

Matthew Patrick went from zero to 12 million YouTube subscribers with a sweet spot now worth millions.

The research is in. Those who don't fully commit to a content inc. approach would be better off doing nothing at all.

River Pools went from almost closing their doors to becoming the world leader in fiberglass pools. They did it by answering customer questions.

Queen grew one of the largest audiences in history and then kept it for 30 years. Here's how.

Understanding why David beat Goliath is critical to whether or not you will be successful as an entrepreneur.

When the lockdowns hit and the economic struggle began, I thought we were going to have to close our not-for-profit, Orange Effect Foundation. One email changed it all.

Andy Schneider has created one of the most amazing Content Inc. examples in the world...all around chickens.

Examples from the New York Times and Barstool Sports show us how any company can build a five million dollar asset in five years.