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Episodes

March 8, 2021

How to Create a Competitive Advantage with Your Tilt (268)

Most businesses don't have a content tilt? For content creators, if you don't have a content tilt worth its salt, you'll never create a sustainable business model.

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March 1, 2021

No, You Don't Own Your Facebook Group (267)

Some apparently very smart people in media and content think they own their Facebook groups. Boy, are they in for a surprise?

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Feb. 22, 2021

The Future: NFTs and Content Entrepreneurs (266)

NFTs are going to be incredibly important for content creators and content marketing in the very near future. It's time to understand more about NFTs (non-fungible tokens).

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Feb. 14, 2021

Making a Very Important List (265)

My business was failing until I made a list of what I was good at and what I was not so good at. From there, I made some important decisions...and everything changed for the better.

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Feb. 8, 2021

The Secret of Jeff Bezos (264)

Most people forget that Amazon sold books for three years before selling anything else. This is exactly what a content entrepreneur needs to do to be successful.

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Feb. 1, 2021

Do What You Say You Are Going to Do (263)

This lovely podcast comes courtesy of my wife, who gave us today's topic. Maybe one of my most important messages to date.

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Jan. 25, 2021

Managing Content Burnout (262)

So many content creators can't get off the content treadmill. It's tough, but there is a way out. Just plan for it.

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Jan. 18, 2021

Do Less, Intensely (261)

Joe talks about his journey from novelist to audience builder, and gives some advice on what to focus on to become the leading expert in your content niche.

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Jan. 11, 2021

Getting In on the Content Acquisition Land Grab (260)

The first few days of January brought us a slew of content buying and selling. Looks like the gold rush of content is upon us. Time for you to join the fray?

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Jan. 4, 2021

Make Sure Your 2021 Goals Include Numbers (259)

Nothing kills goal setting more than the creation of goals you can't measure. Is that you? In 2021, make sure every one of your goals includes a measurable number.

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Dec. 28, 2020

You Have Something to Say...So Say It (258)

The future is here. There are kids around the world right now building audiences and charting a new path. How about you?

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Dec. 21, 2020

257: 9 Success Strategies for 2021

Here are nine incredibly helpful success, financial and giving strategies to make sure that 2021 is your best year ever.

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Dec. 14, 2020

256: Do this One Thing to Prepare for Next Year

Creating a content mission statement for every one of your original content channels is not just a nice thing to do for 2021...it may just be the most important strategic activity you could do.

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Dec. 7, 2020

255: Reset Day

What if there was a day created that could make all your dreams come true? That's reset day...a one day battle against change. Difficult? Yes. Worth it? Absolutely.

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Nov. 30, 2020

254: 4 Content Marketing Strategies for 2021

Joe discusses four key strategies he's thinking about for 2021, including buying media properties, killing social media channels, focusing on the email newsletter and...investing in Bitcoin.

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Nov. 23, 2020

253: Content Lessons from Joe Rogan and Accidentally Wes Anderson

Content Inc. businesses fail when they diversify too quickly. The Joe Rogan Experience and Accidentally Wes Anderson are two amazing examples that did it the right way.

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Nov. 16, 2020

252: Resist the Urge to Cut and Hold On

Joe shares a couple stories about media companies that cut costs and held on during past recessions. The results were not good.

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Nov. 9, 2020

251: Two Key Creativity Strategies from John Cleese

In John Cleese's new book, creativity, he talks about the biggest killer of creativity, interruption, and two distinct strategies to overcome it.

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Nov. 2, 2020

250: You Need to Go All-In with Website Investing

I'm way down the rabbit hole right now, learning about the art and science of website investing...maybe the best opportunity to make money during this economic crisis.

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Oct. 26, 2020

249: Finding Your Sweet Spot (A Case Study Featuring Teach Better)

Teach Better is an extremely successful Content Inc. example. Why? They perfected their sweet spot from the start. Here's their case study.

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Oct. 19, 2020

248 - $5 Million Dollar Valuation. How Long Does It Take with Content?

After interviewing over 100 different content-first, audience-first business models, how long does it take to get to a five-million-dollar valuation? There is an answer.

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Oct. 12, 2020

247: You Need an Exit Strategy ... Pronto

The majority of entrepreneurs and business professionals have no exit strategy of any kind. It's a shame. But it can be fixed.

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Oct. 5, 2020

246: 5 Ways to Better Storytelling

Betting listening creates better storytelling. The way to make it happen is by setting up audience listening posts. Here's five.

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Sept. 28, 2020

245: Hope Is Not a Strategy

I learned this important business law by hanging around Mr. Bill Donohue. Are you relying to much on hope in your work and personal life?

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