Episodes

The most successful content creators I know, the real, real content entrepreneurs, make it a point to get to events on a regular basis, speaking or not.  Now is the perfect time to get your 2025 in-person events schedule in order. It will make...

You can have the best product in the world, but if it's wrapped in horrible content or worse yet, nothing memorable, what's the point?  My friend and I toured Graceland, the home of the King, and learned an incredibly valuable lesson. ------- ...

If you want to be financially independent, the formula is actually quite easy. It's just that 99 percent of Americans don't follow the plan. Make sure you do. ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes at the . ...

You might be doing all the right things with your content creation...but do you have your goals in order? Let's take a page from Jim Collins and review our BHAGs. ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes at the...

NSYNC's "Bye Bye Bye" is blowing up the Top 100 charts again...and this after 25 years. You might not think so, but their little content play with Deadpool and Wolverine can work for you too. ------- Like this episode? SUBSCRIBE on , or . See all...

Writing a crime novel was the most challenging creative and content event of my career. In this special episode, True Crime Reporter's Robert Riggs interviews me about my writing process for "The Will to Die" and how it was different from business...

There are three key strategies you need to employ if you want a successful book launch, and each one happens WAY before you ever publish the book itself. ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes at the . and...

James Patterson is one of the most successful novelists of all time. I had the opportunity to spend an hour with him and Mike Lupica this week and received a number of takeaways and writing tips. Here they are. ------- Like this episode? SUBSCRIBE...

Entrepreneur and content creator Marcus Sheridan says the most important thing we can do with our content businesses (and our lives) is to find the simple purpose behind what we do. . . ------- Like this episode? SUBSCRIBE on , or . See all...

In this more personal episode, Joe talks about organizing his family renunion and how it took a change of behavior to make it happen. He thinks you'll relate. ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes at the . ...

Most of us aren't taking our newsletter seriously enough. Here are four things that can take your newsletter to the next level. ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes at the . and receive my free...

As content entrepreneurs (and human beings) we need to take "supposed to" out of our vocabulary. ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes at the . and receive my free goal-setting guide today.

If you want to be truly successful as a content entrepreneur, you need to strategically place content collaborations into your content business. Here's one example. . ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes at...

A special episode of Content Inc. talking about my experiences with Alzheimer's disease, spurred on by "Remembering Gene Wilder" the documentary. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness...

Too many content creators and entrepreneurs open up their sponsor opportunities to anyone and everyone. This generally doesn't work. Here's a better way to sell your content assets. ------- Like this episode? SUBSCRIBE on , or . See all Content Inc...

An indepth interview between Simon Owens and me talking about how and why I started The Tilt and how I ended up selling it to Lulu. Special thanks to Simon for giving us permission to publish this podcast. Please check out Simon's media newsletter ...

Social media algos have changed. Search engine optimization has changed. And now, AI content is creating the "one answer" philosophy for findability. How do we compete in this changing landscape? By creating content signals. ------- Like this...

As a content entrepreneur, you have the power to choose where you engage/create, and where you won't. You don't have to be everywhere. Perhaps, you shouldn't. Ask yourself where you need to be, for yourself as an individual, and as a creator. Article...

This week I had the pleasure of talking with my friends at Pace Communications about six things I'd be doing right now in content marketing. Hunting for Assets Grooming Employees as Creators Working on Pillar Content Projects Doubling Down on Print...

My quick review (and some proof points) from CEX...and exactly how I know that YOUR content is making a difference in people's lives. ------- Like this episode? SUBSCRIBE on , or . Get captions by watching and subscribing to . See all Content...

The new business model for full-time content creators looks eerily similar to the OG content entrepreneur business model from the 2000s. Listen to what you need to do next with your mini-media model. ------- Like this episode? SUBSCRIBE on , or . ...

It was a crazy week for TikTok. The President signed a bill that effectively creates an ultimatum for TikTok. What do you, as a content creator, need to do about this? and use code TOM100 to save $100. Today's episode is brought to you by Memberful....

It seems to me that the best business model for content entrepreneurs focuses on the creation, arrangement and distribution of words. Although most content creators don't see it that way, it doesn't mean it's not true. What do you think? and use code...

My new book, The Content Entrepreneur, is now available. And we are selling 100 percent direct to consumers. In this episode I review some of the main differences about why you would make a decision as an author to go direct. Buy the book here - and...