Episodes

In this episode of the 10k Creator, Joe and Daren talk about getting started the correct way as a content entrepreneur. At the zero to 500 subscriber level, we need to focus on setting up your email conversions properly, with …

TILT coin is now over a year and a half old. We've learned a lot from the program. In this episode, Joe goes over how to get started, the different technology options, how best to set up the program, and, …

In this first episode of the 10k Creator Podcast Show, Joe Pulizzi and Daren Smith introduce the show, how it came about, and explain how this podcast aims to help other content entrepreneurs grow their businesses from ground zero and …

You get two things in this episode. First, a sampling of Joe's current state of mind and, second, why he believes there is a huge opportunity right now for content creators and podcasting. And, as always, thanks for your support …

Slow and steady is the way, but how can we speed up the process. Tent-pole projects are the answer. In this podcast, Joe breaks down the idea of quarterly tent-pole content projects and how they can take your content business …

Like it or not, a book will take your content entrepreneurial career to the next level. The good news is that you can plan for making this happen and get a book out in 9 months. Then your 3-legged publishing …

Sometimes, no matter what you do, you can't drive enough revenue to support your content entrepreneur business. When times get desperate, it's time for desperation revenue. In this episode we'll talk about a fairly simple strategy that will buy you...

While there is nothing wrong with creating large audiences on TikTok, YouTube and Instagram, smart content creators know that the key to building true content assets is through (drum roll) email. Are you building content assets or building audiences...

In a meeting with a potential buyer of content creator brands, I learned two very important rules for content creators who would ever consider selling to another company. If this is you, now is the time to make changes to …

Every content entrepreneur needs two things - a valid content tilt and a consistent delivery. But, does consistency mean that the content creator never gets a break? Content burnout is a thing. All creators go through it. How can we …

Interested to know how much your content creator business is worth? Much of it is actually under your control. Now is the time to think strategically about what kind of content assets you are creating, and how you can increase …

There is nothing inherently wrong with putting all your chips into Instagram, TikTok or YouTube. It's just not a business model I could EVER recommend. Having no control over content distribution and no direct line to paying customers is a …

Scott Galloway has been adding new episodes into his Prof G podcast feed. Why does this matter? In the past, a podcaster would set up an entirely new podcast container. Today, Scott is adding a new episode type into a …

The most successful content creators and content entrepreneurs in the world focus on being great at one thing. To become a successful content business, our strategy must be about saying no to most everything, so we can say yes to …

Many content creators are hesitant to sell sponsorships and advertisements. Simply put, it's not natural for them. Once we get beyond our fear, we often forget to ask THE most important question when trying to sell a sponsorship package. And …

The best content you create today might actually be updating your old, out-of-date content. Do you know which of your high-trafficked pages need updating? What about your podcasts? Do they need updating too? Here's a simple plan to help you …

A very special encore episode of Content Inc. The world is changing. The definition of security does not necessarily include having a full-time job and working for someone else. This episode of Content Inc., Joe Pulizzi offers up some hard …

Most content creators/content entrepreneurs never plan for an exit...it just happens to them. Exit planning for content creators starts at the very beginning. It includes setting the goal and then identifying the initial buyers. Here's a simple...

Last episode we talked about choosing growth. In order to do that, we need to lengthen our financial runway. One way is to diversify revenue streams. The second way is to trim the fat (expenses). Let's get to work. ------- …

As we head into a recession, content creators have three choices. Should we retreat? Should we halt and keep the status quo? Should we advance? Two outcomes are certain. One is not. There is only one answer. ------- Like this …

Most creators get into a rut with their content sign-up process. Over time, it gets stale. We need to create a "fans first" process to keep the experience magical for our community. Here's how. ------- Like this episode? SUBSCRIBE on …

Recessions are generally not good. But, in the case of many small content creators, a recession can be an amazing opportunity. I'll break down three ways to take advantage of this impending recession...specifically for content creators and content...

Everyone has ideas. You have amazing ideas. But it's not the ideas that make the difference. It's all in the execution. Are your ideas getting in the way of your execution? ------- Like this episode? SUBSCRIBE on , or . …

After six months we were finally able to see a Never-Ending Ticket NFT in action...and it was better than I could have possibly imagined. ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes at the …