Episodes

While there is nothing wrong with creating large audiences on TikTok, YouTube and Instagram, smart content creators know that the key to building true content assets is through (drum roll) email. Are you building content assets or building audiences...

In a meeting with a potential buyer of content creator brands, I learned two very important rules for content creators who would ever consider selling to another company. If this is you, now is the time to make changes to your brand. ------- Like this...

Every content entrepreneur needs two things - a valid content tilt and a consistent delivery. But, does consistency mean that the content creator never gets a break? Content burnout is a thing. All creators go through it. How can we stop it? Well,...

Interested to know how much your content creator business is worth? Much of it is actually under your control. Now is the time to think strategically about what kind of content assets you are creating, and how you can increase your earnings multiple...

There is nothing inherently wrong with putting all your chips into Instagram, TikTok or YouTube. It's just not a business model I could EVER recommend. Having no control over content distribution and no direct line to paying customers is a scary and...

Scott Galloway has been adding new episodes into his Prof G podcast feed. Why does this matter? In the past, a podcaster would set up an entirely new podcast container. Today, Scott is adding a new episode type into a container that is already used by...

The most successful content creators and content entrepreneurs in the world focus on being great at one thing. To become a successful content business, our strategy must be about saying no to most everything, so we can say yes to the thing that...

Many content creators are hesitant to sell sponsorships and advertisements. Simply put, it's not natural for them. Once we get beyond our fear, we often forget to ask THE most important question when trying to sell a sponsorship package. And the...

The best content you create today might actually be updating your old, out-of-date content. Do you know which of your high-trafficked pages need updating? What about your podcasts? Do they need updating too? Here's a simple plan to help you decide...

A very special encore episode of Content Inc. The world is changing. The definition of security does not necessarily include having a full-time job and working for someone else. This episode of Content Inc., Joe Pulizzi offers up some hard questions...

Most content creators/content entrepreneurs never plan for an exit...it just happens to them. Exit planning for content creators starts at the very beginning. It includes setting the goal and then identifying the initial buyers. Here's a simple...

Last episode we talked about choosing growth. In order to do that, we need to lengthen our financial runway. One way is to diversify revenue streams. The second way is to trim the fat (expenses). Let's get to work. ------- Like this episode? SUBSCRIBE...

As we head into a recession, content creators have three choices. Should we retreat? Should we halt and keep the status quo? Should we advance? Two outcomes are certain. One is not.  There is only one answer. ------- Like this episode? SUBSCRIBE...

Most creators get into a rut with their content sign-up process. Over time, it gets stale. We need to create a "fans first" process to keep the experience magical for our community. Here's how. ------- Like this episode? SUBSCRIBE on , or . See all...

Recessions are generally not good. But, in the case of many small content creators, a recession can be an amazing opportunity. I'll break down three ways to take advantage of this impending recession...specifically for content creators and content...

Everyone has ideas. You have amazing ideas. But it's not the ideas that make the difference. It's all in the execution. Are your ideas getting in the way of your execution? ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes...

After six months we were finally able to see a Never-Ending Ticket NFT in action...and it was better than I could have possibly imagined. ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes at the . Get more on building your...

Everyone will exit their business someday. Do you want to do it on your terms or be forced into an exit? Here is a very simple strategy to make sure, when and if you are ready to sell, you are in the best possible position. ------- Like this episode?...

A blast from the past...one of our most popular episodes covering 15 success tips for startups and content entrepreneurs. Enjoy! ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes at the . Get more on building your content...

It may be that consumers have hit their limit with paywall services (like CNN+ and Quartz). If you are considering a paid subscription or membership project, you may want to pivot into the arms of advertising. Yes...I said it. ------- Like this...

If you stopped publishing your content, would your customers/audience/community miss it? Most content entrepreneurs automatically believe the answer would be yes...but actually, that's probably not true. Join me at May 2-4, 2022 in Phoenix, Arizona....

You can do everything right when it comes to your content creation, audience building and revenue processes, but at some point, you need to double down and go for the big risk. Many times content entrepreneurs fail because, when the timing is right,...

I'm recommiting myself to the term content entrepreneur. It's meaningful. It's your badge of honor. It's a special kind of entrepreneur. If you're down and broken and don't see the path forward with your content business, this is the episode for you.

So many creators aren't sure what the real benefits are to integrating Web3. The token provides us the answer...and can turn your fans into super fans. ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes at the . Get more on...