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Episodes

May 9, 2022

Who Will Buy Your Company? (340)

Everyone will exit their business someday. Do you want to do it on your terms or be forced into an exit? Here is a very simple strategy to make sure, when and if you are ready to sell, you are …

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May 2, 2022

15 Critical Success Tips for Startups (339)

A blast from the past...one of our most popular episodes covering 15 success tips for startups and content entrepreneurs. Enjoy! ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes at the . Get more on …

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April 25, 2022

Your Pivot to Advertising (338)

It may be that consumers have hit their limit with paywall services (like CNN+ and Quartz). If you are considering a paid subscription or membership project, you may want to pivot into the arms of advertising. Yes...I said it. ------- …

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April 18, 2022

What If You Stopped Publishing? (337)

If you stopped publishing your content, would your customers/audience/community miss it? Most content entrepreneurs automatically believe the answer would be yes...but actually, that's probably not true. Join me at May 2-4, 2022 in Phoenix, Arizona....

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April 11, 2022

Why You Need to Risk More as a Content Entrepreneur (336)

You can do everything right when it comes to your content creation, audience building and revenue processes, but at some point, you need to double down and go for the big risk. Many times content entrepreneurs fail because, when the …

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April 4, 2022

You - The Content Entrepreneur (335)

I'm recommiting myself to the term content entrepreneur. It's meaningful. It's your badge of honor. It's a special kind of entrepreneur. If you're down and broken and don't see the path forward with your content business, this is the episode …

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March 28, 2022

Your Web3 Business Model. Start here. (334)

So many creators aren't sure what the real benefits are to integrating Web3. The token provides us the answer...and can turn your fans into super fans. ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes …

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March 21, 2022

Creators: Is Your Audience Buying Power the Problem? (333)

Sometimes a content creator can do all the right things and still not be successful. In many cases, this has to do with the buying power of the audience itself. Right now is the time to take a hard look …

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March 14, 2022

Don't Do What Disney Just Did (332)

Disney just announced the launch of a brand new product that has nothing to do with helping the customer. I know...this rarely happens with Disney...but alas. The next time you launch a new product, make sure your first thought is …

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March 7, 2022

Try Changing the Marketing Conversation (331)

Are you always fighting your marketing battles with more features and more benefits? Maybe there is a better way. Try actually changing the conversation. I talk about two cases studies here that will alter your perspective. ------- Like this episode?...

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Feb. 28, 2022

The Buy Before Build Exercise (330)

Almost no content creators do this exercise when everyone should. This exercise is important even if you are never thinking about purchasing an outside content property. The opportunities are endless. ------- Like this episode? SUBSCRIBE on , or . ...

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Feb. 21, 2022

What Content Creators Can Learn from the Video Game Crash of 1983 (32…

An event happened almost 40 years ago that nearly duplicated itself over the past few years. As in the Great Video Game Crash of 1983, we've seen digital content creation go through the same cycle. What can we learn from …

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Feb. 14, 2022

Your Content Brand Is Critical. Here's Why. (328)

Content creators get too focused on the tech...the blog, the videos, the NFTs, the podcast. Your customers and prospects don't care about what your content is. They care about what it will do for them. That's why choosing the right …

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Feb. 7, 2022

Saying No to NFTs? Try Practicing First (327)

I just completed a poll of 500 people in marketing and content creation, and 42 percent say they are never going to buy an NFT. Strong words. But the right ones? As content creators, we have a responsibility to experiment, …

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Jan. 31, 2022

5 Mistakes Businesses Make with Content (326)

When I do a content audit, I see the save five mistakes happening over and over for small businesses and content creation. Here’s what I notice with most content audits: 1. Business is publishing in too many places. 2. Content …

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Jan. 24, 2022

A Worthy Content Curation Technique (325)

Do you ever have trouble finding something on Google for your industry? If so, that signals a big fat opportunity. Try this content curation technique that won't take many resources and could make all the difference for your content business. …

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Jan. 17, 2022

How Much Does Audience Size Matter with Content Creators? (324)

Yep...it's that question again? Does size matter? Well yes...and no. Millions of content creators are successful with smaller audiences. You just need to know how to use it.

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Jan. 10, 2022

Need a Content Tilt? Don't Be Original (323)

Every content creator wants to be original. Is that even possible? It might not be. Instead, try taking multiple concepts and combining them into something different.

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Jan. 3, 2022

2021 Review - From Social Media to the Token (322)

It was a crazy 2021. The big news was how the major social media platforms showed ultimate control, and then how the crytpo token might be a way out.

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Dec. 27, 2021

7 Keys to Building a Loyal Audience w/ Content [Special Episode] (321)

A very special New Year's episode of Content Inc. where I go through seven different strategies on how to build a loyal audience.

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Dec. 20, 2021

A 2022 Goal-Setting Process that Works (320)

It's that time of year again. Here's an "easy" way to set up goals for 2022 that you can commit to and will change your life for the better.

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Dec. 13, 2021

Taking Control of Screen Time (319)

This week I discuss two key issues that are screen time related, teenage suicide and dimentia.

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Dec. 6, 2021

NETs - An NFT Roadmap for Content Creators (318)

Announcing the official launch of our Never Ending Tickets with a step-by-step process on how you can make it happen.

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Nov. 29, 2021

Creating Your Content Training & Education Program (317)

Here's an overview of how I map out my day for my personal training and education process. What's your daily training look like?

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