Episodes

So much of what we do as content creators, content entrepreneurs and marketers is based on what people have done in the past. This is not the correct way to think. You have an opportunity to start with a tabula …

An indepth interview with Kristen Bor, a content entrepreneur who created one of the leading "van life" destinations at Bearfoot Theory. Find out how she started and grew a blog into a content empire.

In this episode, Joe talks about what we can learn from the podcast, Smartless, and their big sale to Amazon. It's all about taking back control.

Anthony has built an audience-first, content-first business over many years. In this interview, find out how he did it, what he did to build a podcast network, and how EMI is driving revenue.

Successful people do many things, but I can tell you two things that they definitely DO NOT do (it has to do with smartphones and television).

Joe interviews NLW, who produces one of the largest and fastest-growing macro and bitcoin podcasts on the planet.

The big technology platforms are wooing content creators with all sorts of goodies. The problem is that content creators may fall for bait, and then get caught in a trap.

An in-depth interview with Accidentally Wes Anderson founder Wally Koval on how he built the 1.5+ million strong Instagram presence...and how he's driving an entire business model around it.

Three major airlines have killed off their in-flight magazines. The sensible move? Probably. The right move? I don't think so. Time to take a new look at old media.

An interview with the amazing Ann Handley, who built her newsletter to over 50,000 subscribers in just a few short years. She details how she did it, and what's next.

Content ideas come from many ideas. Most often, you need to plan for it. Here's 10 different strategies and tactics that will keep the content marketing ideas flowing.

The first of a series of interviews with case studies from the Content Inc. book. Michael talks about how he used a content-first model to build a multi-million-dollar business.

Ryan Holiday, a follower of Stoicism, believes that people need to ask themselves these three questions every day. We look at it from a content creators perspective.

So often forgotten, but almost always works. If you want to cut through the clutter and position yourself or your company as an expert, original research is the way.

Most product-first and service-first business models have limited revenue possibilities. With an audience-based, Content Inc. approach, multiple revenue lines and diversification aren't just possible, but probable.

Most marketers and content entrepreneurs diversify their content programs too quickly, endangering the program from the start. The fix? We need to start killing some of our channels and focus on being better in fewer places.

A group is generally greater than the one. Here's an amazing example of multiple creators banding together to develop something amazing, sending their subscriber numbers skyrocketing. And guess what? The big players won't do it. But you will.

David beat Goliath because he played a different game. As content entrepreneurs, we can't fall into the trap of playing the same game as larger businesses. Time to rethink our strategies.

Content entrepreneurs with large audiences can afford to focus on one revenue source. Joe Rogan can do it. PewDiePie can. So can Tim Urban from Wait But Why. But the creator middle class needs to diversify to survive. If that's …

You don't have to sell, but you should have an exit plan. I've discovered six very different exit strategies from content creators and content entrepreneurs that will help you create your own exit plan.

It's not the creator economy. Or the passion economy. Content creators won't get the job done. The fastest growing area of entrepreneurship today are content entrepreneurs.

I've gone deep down the rabbit hole with NFTs and creator coins. I'm starting to believe that they might be part of the future for content creators.

Creator programs from Facebook, LinkedIn and Twitter are courting themselves to journalists and independent content creators. It's very seductive. Don't be fooled.

It's a tough question to ask when you think about the content and information you send to your audience. Are you really indispensible? If you aren't, why are you creating content in the first place?