Episodes

Apparently we are all doing our "to-do" lists the wrong way. Instead of making a list and crossing off your items, your job is to select only one thing from that list and complete it. Everything else is noise.

An overview of my keynote from Content Marketing World 2021, where I review 10 amazing opportunities/strategies where content entrepreneurs are out maneuvering content marketers.

Most companies look at content competition in the wrong way. In the content world, competition is more like partnership. In the new world, the rising tide lifts all boats. Time to change our approach to competitors.

Right now, we have to be what's called "risk on." It's too easy to fall into the trap of being comfortable. Want to grow? To succeed? We need to stretch out our arms to push out the sameness.

Is a new business model for content entrepreneurs upon us? Well...maybe. It may be possible that new community-first models are superior to Web2 models of the past.

In Web 3.0, is it possible to not only generate revenue for yourself through content creation, but for your audience as well? I think this is actually a thing, and maybe we need to begin planning for it.

All content entrepreneurs need to start with an MVA, a minimum viable audience, before they launch products or diversify. Here's how to get started.

Have a strategy to move your rented (social) channels to things you can more control, like email newsletter, you website, an owned membership site or even a creator coin.

Content creators at big corporations and those creating content for their own businesses need to figure out NFTs...and do it quickly. Here's a guide.

We cap off our Content Inc. book tour interview series with John Lee Dumas from EOF. How he built it? What was his content tilt? What's the production cycle? How does he build an audience through guest interviews.

John Rockefeller celebrated one day every year over all others, and teaches us why content entrepreneurs need to celebrate this date as well.

Trish breaks down the secret to her success on YouTube and how she generates multiple lines of revenue from building an audience through video.

In our just-released content entrepreneur benchmark study, there are two very concerning statistics that need to change if we are going to move this profession forward. Today’s show sponsored by Evan Kirstel the Techfluencer w/ 500K+ social media followers specializing in Enterprise Tech, B2B So…

I sit down with Brian Clark, one of the OGs of content marketing and content entrepreneurship, on how he started and grew his business into millions.

So many companies either forget or don't have a why to their content before they choose all the whats. This may be the biggest mistake in content marketing now. Doing an analysis now will save you in the long run.

A fascinating interview with the three key members of Teach Better. Includes the origin story, audience-building techniques, revenue strategies and strategic planning.

Building a loyal audience over time is challenging at best. A much "easier" way is to create your own content category. The best marketing in the world once you make it happen.

An in-depth interview with Michael Jr. about his content-driven business, his mission statement, how he focuses on serving an audience, and his keys to content creation success.

So much of what we do as content creators, content entrepreneurs and marketers is based on what people have done in the past. This is not the correct way to think. You have an opportunity to start with a tabula rasa, or clean slate, and focus on building

An indepth interview with Kristen Bor, a content entrepreneur who created one of the leading "van life" destinations at Bearfoot Theory. Find out how she started and grew a blog into a content empire.

In this episode, Joe talks about what we can learn from the podcast, Smartless, and their big sale to Amazon. It's all about taking back control.

Anthony has built an audience-first, content-first business over many years. In this interview, find out how he did it, what he did to build a podcast network, and how EMI is driving revenue.

Successful people do many things, but I can tell you two things that they definitely DO NOT do (it has to do with smartphones and television).

Joe interviews NLW, who produces one of the largest and fastest-growing macro and bitcoin podcasts on the planet.