Episodes

Sometimes a content creator can do all the right things and still not be successful. In many cases, this has to do with the buying power of the audience itself. Right now is the time to take a hard look at your audience to see if a content business...

Disney just announced the launch of a brand new product that has nothing to do with helping the customer. I know...this rarely happens with Disney...but alas. The next time you launch a new product, make sure your first thought is about the customer,...

Are you always fighting your marketing battles with more features and more benefits? Maybe there is a better way. Try actually changing the conversation. I talk about two cases studies here that will alter your perspective. ------- Like this episode?...

Almost no content creators do this exercise when everyone should. This exercise is important even if you are never thinking about purchasing an outside content property. The opportunities are endless. ------- Like this episode? SUBSCRIBE on , or . ...

An event happened almost 40 years ago that nearly duplicated itself over the past few years. As in the Great Video Game Crash of 1983, we've seen digital content creation go through the same cycle. What can we learn from this? ------- Like this...

Content creators get too focused on the tech...the blog, the videos, the NFTs, the podcast. Your customers and prospects don't care about what your content is. They care about what it will do for them. That's why choosing the right content brand is so...

I just completed a poll of 500 people in marketing and content creation, and 42 percent say they are never going to buy an NFT. Strong words. But the right ones? As content creators, we have a responsibility to experiment, just like we did with...

When I do a content audit, I see the save five mistakes happening over and over for small businesses and content creation. Here’s what I notice with most content audits: 1. Business is publishing in too many places. 2. Content frequency is not...

Do you ever have trouble finding something on Google for your industry? If so, that signals a big fat opportunity. Try this content curation technique that won't take many resources and could make all the difference for your content business. -------...

Yep...it's that question again? Does size matter? Well yes...and no. Millions of content creators are successful with smaller audiences. You just need to know how to use it.

Every content creator wants to be original. Is that even possible? It might not be. Instead, try taking multiple concepts and combining them into something different.

It was a crazy 2021. The big news was how the major social media platforms showed ultimate control, and then how the crytpo token might be a way out.

A very special New Year's episode of Content Inc. where I go through seven different strategies on how to build a loyal audience.

It's that time of year again. Here's an "easy" way to set up goals for 2022 that you can commit to and will change your life for the better.

This week I discuss two key issues that are screen time related, teenage suicide and dimentia.

Announcing the official launch of our Never Ending Tickets with a step-by-step process on how you can make it happen.

Here's an overview of how I map out my day for my personal training and education process. What's your daily training look like?

ConstitutionDAO provides a glimpse of what's possible for content creators in the future. The token, the currency of the future, will enable new business models beyond our imagination.

Do you have a mission that is similar to other players in your market? Could there be a way that you could make a larger impact by joining forces instead of competing? If so, create the bigger vision and start or join a content network..

I've been struggling about where to put community tokens (creator coins or social tokens) in the content creator business model. I think I found the answer.

The ability for content entrepreneurs to create their own digital property through NFTs is a game changer. Now is the time to start learning, experimenting and looking differently at how you create content and how you can package that experience for the f

NFTs could be the greatest opt-in subscription for content creators since the dawn of email. NFTs could function more like NETs in the future, or Never Ending Tickets. Are we at the dawn of a new business model for content creators or is this fool's gold?

For decades we've had "their" models and "mine" models. Today, because of the blockchain, we can have "our" models. It's all about community and social tokens and there is a big opportunity here for content creators and content entrepreneurs.

Apparently we are all doing our "to-do" lists the wrong way. Instead of making a list and crossing off your items, your job is to select only one thing from that list and complete it. Everything else is noise.